The Boycott That Worked Until It Didn't: What 1791 Abolitionists Knew About Consumer Activism
When British abolitionists launched a mass boycott of slave-produced sugar in 1791, they invented the modern consumer activism playbook — complete with celebrity endorsements, substitute products, and branded merchandise — and then watched it get methodically dismantled by the economic forces it was designed to challenge. The campaign's arc from moral clarity to commercial co-optation is not a cautionary tale. It is a template that has repeated with remarkable fidelity for two hundred and thirty years.
Mar 13, 2026